Groupon and the Farm Box
This story could more comfortably become a story I heard rather than something that actually happened to me today. About a month ago, Groupon offered a Farm Box for half the normal price. I had been curious about what local fresh organic produce delivered from the farm to consumer was like. I hadn’t been so curious that I wanted to sign up for regular delivery, so this was a perfect opportunity for me to find out how the FarmBox system worked and what was in a normal delivery. When I went on their website to arrange for pickup of my first (and probably only) FarmBox, I was not happy to learn that they required a credit card, in addition to my Groupon code to actuate my delivery. I communicated with their helpful customer service person about this and how I was unhappy that it really, really looked like I was being set up to be charged beyond this initial purchase, for regular weekly or twice-a-month-ly deliveries. The kind and helpful woman assured me that I would not be, that the consumer had to authorize any change in the program.
So the first box came and the contents were lovely, lively and fresh. Still I was not inspired to change my subscription to start arranging for regular deliveries. The FarmBox people charge your card at the interval that you designate and if you do not pick up your box, they donate it to an organization that can use the fresh produce. This is a good business practice and good use of resources, since produce is so perishable, they have created a mechanism whereby it is not wasted.
Imagine my dismay this morning when I received an email from them that my credit card had been charged for this next week’s delivery, which I never set up and never authorized, but had been afraid would happen.
Emmet Fox wrote (in Around the Year with Emmet Fox), “When you give your mental assent to an idea, good or bad, you associate yourself with that idea and you incorporate it into your consciousness… It is the mental assent that counts.”
I e-mailed the helpful woman back and she got straightened out immediately. She remembered me from our previous interactions, was terribly apologetic, couldn’t imagine how it had happened, and that it must’ve been human error and wanted to make it right.
I knew exactly how it happened, and I know what to do about it. Shift my focus. Now.